THE TRENDMASTER'S GUIDE FROM A to Z: Welcome to a new way of looking at the world! The Trendmaster's Guide from A to Z is a practical and fun exploration of the trend tracking process that simplifies and demystifies the art of trend. Every letter offers an insight into how to navigate the unknown and a useful suggestion to help you prepare for what's next. Current and emerging trends in business and retail are presented as examples of how to be more than just up to the minute. A to Z will show you where the minute is going, and it will help you get there ahead of the competition.
THE HUMMER AND THE MINI:
Based on the Hummer and The Mini, this presentation addresses the contradictory nature of the consumer and makes a case for the power of paradox. Trend used to be so simple. Once upon a time a trend was a trend because everyone wanted the same thing. Today, the 'next big thing' is in reality many different things, and it's not unusual for complete opposites to be deemed trendy at the same time. Trend/Countertrend explores the polarity of macro trends influencing the marketplace today. Can a commodity be a luxury? How do you customize your product for the masses? How can you make something old 'brand' new? What is extreme relaxation all about anyway? And can you do good AND make money in today's business environment? F. Scott Fitzgerald once said that the test of a first-class mind was the ability to hold two opposing ideas in the head at the same time and still be able to function. This presentation will help you embrace that concept in practical manner that makes sense for business today.
DESIGN WITH HEART:
Business leaders are finally embracing the integration of logic and reasoning (left brain) with imagination and creativity (right brain). Now, it’s time to add the heart. While Vice President of Trend, Design and Product Development at Target, Robyn developed her “3-H Design Theory” for her design team as a tool to help them connect on an emotional level with customers. The first H is for Head; it’s about practicality and need. The second H is for Handbag, and represents value. The third H is for Heart, and represents desire. Design With Heart presents a case for using empathy to create products that customers will fall in love with.
To thrive over the long term, organizations have to be able to get beyond their own views and discover not just what’s happening in the world; they must go deep inside the hearts and minds of their customer in order to prosper. Break-through thinking, disruptive innovation, and remarkable product development need the creative energy of the right side of the brain, AND the heart. If you want to create new products and services, powerful marketing messages and compelling corporate missions that will touch your customers’ hearts, not just catch their eye, Design With Heart will help you deliver stellar results while creating strong, emotional relationships with your customers.
"If you're looking for a speaker who brings forward an engaging, new perspective on trends and brand, then Robyn is one of today's visionaries to whom you should reach out."
Andrea Fitch SMPS National President
“My team is SO excited by your presentation today! Thank you so much! We had a brainstorming meeting this afternoon, and they were all talking in “Robyn speak” already. Their outlook and focus had changed dramatically.”
--Kristin Scott, EVP Gap Outlet Stores