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(Published: 2014-12-31)

This month’s newsletter marks my 100th missive! I’m celebrating the occasion with an announcement and a challenge.

First, the challenge: I dare you to be happy for the next 100 days in a row. Please join me in participating in the social phenomenon #100HappyDays, designed to spread joy around the world, one person, one day at a time.

This movement was started by a young Ukrainian man who by all outward appearances had every reason to be happy, but wasn’t. Dmitry Golubnichy had a great job that allowed him to travel the world, loving parents, and wonderful friends, but he found himself falling into what he called “a trap of sadness.”

We’ve all experienced a bout with “the blues” at some time or another. A common side effect of the holiday season, the blues can strike unexpectedly even in the middle of the happiest of times. Often we don’t even know why we feel blue—we just do.

This was the case for Dmitry. When he told his friends how he felt, they were quick to point out that his life was actually pretty great. Upon reflection, he realized they were right. That’s when Dmitry decided to become a happier person by spending the next 100 days consciously appreciating the life that he was living and finding one thing each and every day that made him feel happy and grateful.

He announced his intention to family and friends and created a simple hashtag--#100HappyDays. He felt that the self-imposed social pressure would help him to stick to his plan. Over the next 100 days he posted one picture a day to his Instagram account of something that made him happy.

It worked! Almost immediately he started reaping the rewards. He actually felt happier, luckier, and was in a far better mood. As he found himself becoming more optimistic, he started receiving more compliments.

Along the way, he was deluged by people wanting to join him. His notoriety snowballed and #100HappyDays became a movement. To join, one simply has to register ( and choose your favorite platform for submitting pictures. You get to decide on the privacy of your participation. By using the public hashtag #100happydays, you may share your pictures via Facebook, Twitter, or Instagram. If, like me, you’re a more private person, you can send your pictures to MYHAPPYDAY@100HAPPYDAYS.COM to avoid any publicity.

There’s no cost to participate. However, if you join the foundation and choose to pay a nominal fee, you will receive a customized memento of your journey. For $15 USD you get 24 blissful prints from your journey. For $25, you’ll receive a personalized soft cover book of your photos. Up the ante to $35 and you’ll receive a hard cover coffee table book of your happy moments.

But wait, there’s more! Instead of delegating production to a mass-producer, the foundation asks local people with disabilities to hand craft the rewards items. They don’t promise a fast turnaround, but they do promise that you’ll be delighted with your little book when you least expect it.

Warning: #100HappyDays is not a competition, or a showing off contest. It is merely a voluntary personal journey you choose to take to become a happier person. (It’s not as easy as it sounds--71% of the people that sign up fail to complete the challenge, quoting lack of time as the main reason.) At this moment there are over 1,000,000 Happiness Ambassadors spreading happiness across 98% of the world. To date, over 20,000,000 happy moments have been created.

So, are you ready to be happy, or at the very least, happier? Give it some thought. It’s a fun way to put new meaning into the oft-repeated phrase “Happy New Year!”

Now, the promised announcement. After 8-plus consecutive years of publishing Trend/Countertrend, I am signing off, at least temporarily. I am going to be very busy this next year reinventing myself. I plan to read more, travel far, and spend more time living in the moment. I may return at an odd moment or in a different format along the way, but I offer no guarantees.

I thank all of you for your continued interest, and wish you the happiest year ever!

Happy100th Newsletter!

Can you???

Robyn Waters is president and founder of RW Trend, LLC. She is the author of The Trendmaster’s Guide: Get a Jump on What Your Customer Wants Next, and The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape. Learn more about Robyn at All Rights Reserved.

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