Im curious. What did you give YOUR Valentine this year? Red roses, perhaps? A box of chocolates? Or maybe a bottle of champagne? I find myself faced with a self-imposed dilemma when it comes to gift giving. When youre known as the Trendmaster, standard offerings just wont do. Personal pride demands that I surprise and delight my recipients, and my brand integrity dictates that my gifts be deemed trend-worthy.
Holey designer doughnuts--mission accomplished this Valentines Day! My husband was thrilled to receive a box of scrumptious designer doughnuts from The Mandarin Gourmet Donut Shoppe in Miami. (www.mandaringourmetdonutshoppe.com) While on vacation there, I placed an order 24 hours in advance. They were delivered fresh, right to our door, the following day. Besides being decadent and delicious, they were a perfect fusion of several contradictory trends.
In case you havent heard, gourmet doughnuts are to 2010 what cupcakes were for 2009. Cupcakes have been riding high on the trend curve for some time now, thanks to the Sex in the City girls and their visits to The Magnolia Bakery, a cupcake boutique in Greenwich Village. The FoodChannel.com listed cupcakes as #3 in the top ten food trends of the last decade. (Sushi was #1 and bacon was #2.)
According to my trend sources, cutesy cupcakes are about to be supplanted by the new darling of the pastry scene, designer doughnuts. Let me be clear; Im not talking retro retreads. These delectable treats shouldnt be confused with the greasy state fair doughnuts of days gone by.
Purveyors of designer doughnuts such as Miamis Mandarin Gourmet Donut Shoppe and Portlands Voodoo Doughnuts have elevated these humble rings of pastry to heavenly status, proving that Everything Old is New Again. New flavor twists include blueberry with mascarpone, lemon chamomile crème custard, dulce de leche drizzle, pomegranate thyme, and bing cherry balsamic. Glazed Donuts in Chicago even garnishes their iced mint mojito doughnut with fresh mint leaves.
What about the guilt, you ask? Michelle Vazquez, owner of the Mandarin Gourmet Donut Shoppe, uses only organic ingredients, trans fat-free oil, and fresh seasonal fruits, her creations appeal as much to the health-conscious as they do to gourmet foodies. In my book, that qualifies as a Healthy Indulgence.
Todays young urbanites are embracing these new creations as Luxurious Commodities. Its a way to indulge in a gourmet treat without breaking the bank. Priced between $1.55 and $1.99, you dont even have to forgo your designer coffee to be able to afford one.
That means that now you can have your cake, and eat it, too.
Mandarin Gourmet Donut Shoppe
Robyn Waters is president and founder
of RW Trend, LLC. She is the author of
The Trendmasters Guide: Get a
Jump on What Your Customer Wants
Next, and The Hummer
and the Mini: Navigating the
Contradictions of the New Trend
Landscape. Learn more about
Robyn at www.rwtrend.com. All Rights