“Make it real. Keep it Simple. Make it Happen.”
Robyn provides a thought provoking environmental scan of the macro marketplace that takes the listener deep into the hearts and minds of the consumer. Her visual presentations challenge the audience to look at trend ‘from the inside out’ by focusing their attention on what’s important instead of just what’s next.
Robyn Waters has over thirty years experience tracking and translating trends into sales and profit. As Target’s former Vice President of Trend, Design, and Product Development, she helped a small regional discount chain become a national fashion destination. Seth Godin calls her “the woman who revolutionized what Target sells, and helped the company trounce Kmart.”
Fast Company magazine featured her as one of the top twenty 'Creative Mavericks' in their June '04 Master of Design issue. She has served as a juror for numerous national design competitions, including the BusinessWeek IDEA Design Awards, the National Design Awards for the Cooper-Hewitt Museum, and the International Housewares Association. She has also been invited to serve as a juror for the 2007 Microsoft PC Design Competition.
She is the author of The Trendmaster’s Guide: Get A Jump on What Your Customer Wants Next, a simple and witty guide to tracking and translating trends into sales and profit. Her second book, The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape, explores the contradictory nature of today’s consumer. She is also a contributor to The Big Moo, a collaboration of 33 of the world's best business thinkers.
Robyn demonstrates a unique ability to inspire and motivate an eclectic audience and client base. Her thoughts and challenges resonate as well at the C-level as they do with design and MBA students. Anyone with a desire to reframe their way of looking at the world and go deep into the hearts and minds of their customer will enjoy her innovative insights and provocative presentations.
"Robyn Waters is someone with a keen sense of what is happening in the world, what is likely to happen, and how that will impact what people will buy."
--Karl Speak, President, Beyond Marketing Thought and co-author of Be Your Own Brand